Privacy Policy: 204 4th Avenue LLC (“Company,” “we,” or “us”) is committed to protecting consumer privacy.

We understand that users of our website (the “Site”) are concerned about their confidentiality and privacy, and we take commercially reasonable steps to ensure that any personal information you provide to us is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your personal information. By using the Site, you acknowledge and agree to the terms of this Privacy Policy.

We may revise this Privacy Policy at any time, so we encourage you to check back periodically for updates. By continuing to use the Site after any updates, you accept the revised policy.


Information We May Collect


1. Application Information
We collect personal information from you when you voluntarily provide it during processes such as a lease application. This information may include, but is not limited to, your name, Social Security number, address, phone number, rental history, employer, bank information, financial status, and other details necessary to complete a residential lease or credit application (collectively, the "Application Information").


2. Site Use Information
In the course of using our Site, we may automatically track certain information about you. This information may include the URL of the website you visited before arriving at our Site, the URL you visit after leaving the Site, your browser type, and your Internet Protocol (IP) address. We may also use cookies to collect information to help personalize your experience on the Site, track site usage, and deliver content relevant to your interests. Cookies are stored on your hard drive and are typically “session cookies,” meaning they are deleted at the end of your session.


Our Use of Your Information


1. Application Information
The Application Information you provide is used solely for evaluating your lease application, including requesting a credit report. Only authorized personnel such as brokers, employees, and credit reporting agencies will have access to this information on a need-to-know basis. We use Rello https://hello.rello.co/ to obtain credit reports and assist with other management functions. Their use of your information is governed by their own privacy policies, which we are not responsible for.


2. Site Use Information
We use Site Use Information internally to enhance our services, analyze website traffic, improve content, and better understand user needs. This information helps us tailor the Site to offer a better user experience. We do not sell, lend, or rent any personally identifiable information about you to third parties outside of the Company and its affiliates.


Disclosure of Your Information

We may disclose your information in the following instances:


  • Third-Party Service Providers: We may share your personal information with third-party service providers, including those who assist with operating our Site, conducting business, or providing services to you. Examples include credit reporting agencies, brokers, and marketing support.

  • Affiliates and Business Transfers: We may share your information with our affiliates or in the event of a business transfer, such as a merger, sale, or acquisition.

  • Legal Compliance: We may disclose your information when necessary to comply with applicable laws, regulations, or legal processes, or to protect the safety, rights, or property of the Company, its users, or others.

  • Protection of 655 Union: We may disclose your personal information to enforce our terms and conditions, prevent harm or fraud, or protect the rights and safety of the Company and our users.

How We Protect Your Information

We take commercially reasonable measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no data transmission over the Internet or any network can be guaranteed to be 100% secure. While we strive to protect your personal information, we cannot ensure the security of any information you transmit to us, and you do so at your own risk.


Disposal of Information

In compliance with the Fair and Accurate Credit Transactions Act (FACTA), we use reasonable measures to ensure the secure disposal of your personal information. This may include physical destruction of paper records or the deletion of electronic records in a manner that makes them unrecoverable.


Third-Party Collectors of Information

Our Privacy Policy only applies to the information we collect from you directly. If your information is provided to third parties through brokers, service providers, or other means, their privacy policies will apply. We do not control third-party privacy practices and are not responsible for their handling of your information.


Cookies and Opt-Out Options

Cookies are unique identifiers that we transfer to your device to recognize your browser and improve your experience on the Site. If you prefer not to accept cookies, you can disable them via your browser settings. However, doing so may limit your ability to use certain features of our Site. Additionally, you may opt out of the collection of your data for targeted advertising purposes using tools like the Digital Advertising Alliance’s opt-out tool (http://www.aboutads.info/choices/).


Adverse Actions

In the event of any unfavorable action related to your lease application (an “Adverse Action”), we will notify you and provide the necessary information regarding the source of the credit report used in the decision-making process, as required by law.


Questions

If you have any questions or concerns about this Privacy Policy, or how your information is handled, please contact us:


Phone: 332 388 8504
Last updated: 10/10/2024